I did everything perfectly, as I am no stranger to doing rebates. The reward card was scanned and the number printed on the receipt, as did the sku, short description and price. I removed all the upc's from the box, just in case, and scanned everything for my records. Then I decided to do it online since it said that if I had the reward number on the receipt, I could submit online. I did. Weeks later I received a card saying the rebate was not being honored because the ACE SKU was not found. It was right on my copy of the receipt so surely their copy must have it also! Since I had submitted the rebate at the beginning of the offer, I resubmitted, following very closely, the guidelines for resubmitting, by mail. I sent in all the original hard copies, by certified mail. The original rejection card said it had to be returned by Oct. 13, 2012. It was delivered at 9:07 on Oct. 5, 2012. As yet I haven't received my rebate, nor is their rebate portion of the website working at present. The part for buying stuff is working though... So, if that $30 rebate doesn't show up, I'm never buying another thing from ACE. There are too many other stores from which to choose, to waste time on these guys.